Buyer Survey 2026

Share your voice and help shape what’s next, with a chance to win tech prizes

Join Our Buyer Survey

We’re on a mission to understand what electronics industry buyers really need — and we want your voice at the centre of it. We’re committed to improving your experience, and your insights help shape the future of our products, services, and innovations. This short survey takes just a few minutes and directly influences what we build next.The survey is open from Monday 27th April to Sunday 31st May 2026. And yes, we’ve lined up some premium rewards to make it even more exciting.

Why Take Part?

Your experience shapes the future of the electronics industry. By sharing your perspective, you help us

  • Identify buyer needs and challenges
  • Understand service expectations
  • Explore technology adoption trends

What You’ll Get

Why takes part

Along with your chance to win, you’ll also receive:

  • An exclusive copy of the whitepaper, highlighting the survey findings straight to your inbox

Your expertise doesn’t just help us — it helps elevate the entire industry.

Ready to Share Your Voice?

Your input makes a real impact.

A Thank You for Your Time

Complete the survey and answer the final question to enter our exclusive prize draw. You could win one of these top tier prizes:

FitBit Smartwatch

Sonos Premium Speaker

BOSE Bluetooth Earbuds

Terms and Conditions - Farnell, Newark & element14 Buyer Survey and Competition

  1. This "Farnell, Newark & element14 Buyer Survey and Competition” (“Competition”) is run by Premier Farnell UK Limited t/a Farnell 150 Armley Road, Leeds, LS12 2QQ England (hereinafter referred to as the Organiser) on the following terms and conditions (the “T&Cs”). By entering into this Competition, all entrants (“Entrants”) will be deemed to have read, accepted and agreed to be bound by these T&Cs. Entrants are advised to review these T&Cs before entering the Competition and print and keep a safe copy of the T&Cs. The Organiser reserves the right to revise the T&Cs from time to time. Revised T&Cs will be posted here: /mc/buyer-survey/2026 and it is a condition of entry to the Competition that Entrants agree to comply with such amendments from time to time.
  2. Any Entrant (subject to the T&Cs) from Bulgaria, Czechia, Denmark, Estonia, France, Germany, Hungary, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, Finland, Austria, Switzerland, Belgium, Ireland, United States of America, Canada, Mexico, China, India, Singapore, Malaysia and Australia may enter this Competition. Entrants not meeting any of the requirements set out in the T&C’s or not applying from these countries/areas are excluded from entry.
  3. No Purchase is necessary or required to enter the Competition.
  4. Entrants must be aged 18 or over.
  5. Employees from public sector companies or (governmental) officials are excluded from participation. Employees, directors, shareholders of any company within the Premier Farnell Group and their direct families (parents, siblings, spouse, partner, and children) or agents and/or anyone associated with the running of the Competition are not eligible to enter this Competition.
  6. All times stated in these terms are based on the time zone of the United Kingdom (namely, the GMT+1 time zone).
  7. No responsibility will be accepted for entries which are not received for any reason, including technical error, pixels and plugins installed on the entrant’s device that may block receiving information or affect competition results.
  8. The Competition will run from 0.01 AM (UK Time) 27/04/2026 until 23.59PM (UK Time) 31/05/2026 (“Competition Campaign”). Any valid Entrant can participate by entering the Competition posted at the following address: https://research.potentia-insight.co.uk/survey/selfserve/53b/260361?list=1
  9. The Competition will be conducted as follows:
    • Buyer Survey: Each Entrant must first participate in the Buyer Survey, which consists of answering 21 questions in total. The questions relate to buying habits and the process being used.
    • Buyer Survey Competition: After the Entrant has completed the Buyer Survey, the Entrant can opt into the Buyer Survey Competition if he/she wishes to participate in the Buyer Survey Competition, or opt out of the Buyer Survey Competition if he/she wishes to be excluded from the Buyer Survey Competition. The Entrant must complete the provided registration form, submitting their name, surname, phone number, email address, country, job title, and company name. To qualify for the Buyer Survey Competition, the Entrant must have completed the Farnell, Newark & element14 Buyer Survey, opted in for participation in the Buyer Survey Competition and answer an open-ended question set by Farnell.
    • Prizes: Judges will identify 9 winners (3 winners per region, Europe, Asia Pacific and North America) in total from the aforementioned countries in clause 2 of these T&Cs. The 9 prizes will be awarded to the top 9 best answers. The criteria used by the judges to pick the best answers are: innovation, relevance to the electronics components industry, insight and knowledge into purchasing processes in the buyer field. The selection of winners will be anonymous, and judges will not have visibility of entrants' identities. The prizes will be allocated randomly.  Each prize winner will be selected within 28 days of the end of the Competition Campaign.
  10. The winners will be chosen by a judging panel consisting of Christophe Bonnot, Farnell Senior Marketing Manager, Sonia Dawett, Farnell Regional Marketing Manager, and Steven Adshead, Farnell Regional Sales Manager. The winning Entrants will be selected by 29/06/2026. The Organisers’ decision is final, and no correspondence will be entered into.
  11. The winning Entrant will be separately notified by email (to the email address provided by the Entrant at the time of entering the Competition) within 28 days of being selected. To claim the prize, the winning Entrant must confirm receipt of the email within 28 days of the Organiser's notification. If the winning Entrant does not respond within that time period, they will be deemed to have waived their entitlement to their prize.
  12. All prize winners should receive their prizes within 28 days after confirming to Farnell their shipment address. Unclaimed prizes will remain unclaimed.
  13. The Competition prizes are as follows:  
    Europe        
    DescriptionValue in GBP *Value in EUR *Value in CZK*Value in HUF*Value in PLN*Value in RON*Value in SEK*Value in CHF*
    BOSE Wireless Bluetooth Headphones189.00228.695715.3691727.37948.781135.892545.83215.46
    SONOS Wireless Multi-Room Speaker179.00216.595412.9686874.07898.581075.792411.13204.06
    FITBIT Versa Smart Watch179.00216.595412.9686874.07898.581075.792411.13204.06
     
    North America   
    DescriptionValue in USD*Value in MXN*Value in CAD*
    BOSE Bluetooth Earbuds179.004605.67254.18
    SONOS Wireless Multi-Room Speaker176.004528.48249.92
    FITBIT Versa Smart Watch169.004348.37239.98
     
    Asia Pacific     
    DescriptionValue in SGD*Value in INR*Value in RM*Value in AUD*Value in CNY*
    BOSE Wireless Bluetooth Headphones359.0027,900.001,149.00379.00 
    SONOS Wireless Multi-Room Speaker299.9029,999.001,159.00319.00 
    FITBIT Versa Smart Watch229.9320,499.001,189.00225.00 
    Apple Air Pods 4**    1,349.00
    Apple Watch SE3**    1,614.15
    Bose QuietComfort Ultra II Noise-Cancelling Earbuds**    1,716.39

    * Prize values correct as at 10/04/2026 **China Winner(s) only: alternative prizes due to the unavailability of the SONOS speaker, FITBIT smartwatch and Bose QuietComfort Headphones in this country.

  14. The prizes are non-negotiable and non-refundable, and no cash alternative will be offered. The Organiser reserves the right to substitute all prizes with a suitable equivalent, and the provision of the gift may be delayed or a substitute provided.
  15. The Organiser reserves the right to verify the eligibility of any Entrant before the prize (as defined above) is issued and may require proof of identification and age. If the Organiser suspects fraud or misconduct, if it is discovered that a registrant has failed to comply with the eligibility requirements set out in the T&Cs, or the registrant’s participation in the Competition does not comply with applicable laws, then the prize may be withheld or withdrawn.
  16. The Organiser reserves the right to withdraw or amend the Competition or extend the period of participation in its sole discretion. The Organiser will not be liable for any such withdrawal or change to the Competition.
  17. The Entrant agrees to be responsible for all applicable taxes, duties or other charges payable in relation to all the prizes.
  18. You may not enter the Competition if by entering into it you may cause the Organiser and/or yourself to be in breach of any agreement (including but not limited to any contract of employment) to which you are a party or in breach of any law, regulation or rule having the force of law to which you or the Organiser may be subject. The Organiser reserves the right to disqualify any entry made in breach of this condition.
  19. The Organiser respects the policies of employers which forbid the acceptance of such prizes by their employees. The winning Entrant must obtain signed authorisation from a director of his or her employer (if appropriate) confirming permission to accept the prize.
  20.  The Organiser takes Entrants' privacy seriously. The personal information it obtains as a result of this Competition will not be sold to third parties but will be used solely for the purposes of this Competition, for its own customer research, business development and statistical purposes, and to promote the Organiser’s business services and products via email where you have consented to do so. For more details, see the Farnell privacy policy at /privacy-statement. Each winning Entrant must allow details regarding the winning of the prize to be published in order to claim the prize.
  21. Prizes are not supplied with the benefit of any warranties from the Organiser and are only supplied with the benefit of any warranty provided by the manufacturer or supplier of the prize. All further warranties or representations are hereby expressly excluded to the fullest extent permitted by law. Without limiting the generality of the preceding statement, the Organiser hereby excludes all and any liability arising out of the Competition or the acceptance, use, quality, condition, suitability or performance of the prize, even where arising from the Organiser’s negligence.
  22. The Organiser does not exclude liability under the T&Cs for death, personal injury arising or damage to property from its negligence, or for breach of Part II of the Consumer Protection Act 1987, or for any matter in relation to which it would be illegal for the Organiser to exclude or attempt to exclude our liability.
  23. Any dispute or claim arising out of or in connection with it or its subject matter shall be governed by and construed in accordance with the laws of England, and you irrevocably agree that the courts of England shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Competition.
  24. Please address any queries relating to this Competition to ukmarketing@premierfarnell.com.