Press Releases

Newark Signs Direct Agreement with Swissbit AG

July 28, 2014 – CHICAGO –Newark has signed a direct agreement with Swissbit AG, a leader in industrial DRAM modules and Flash storage products.

The world-wide agreement covers EMEA, North America, APAC and Japan regions. Swissbit products are particularly targeted at the industrial computer markets including Embedded Computing, Automation, Measurement, Communication, Network, Military, Aerospace, Transportation, Casino Gaming and Medical Equipment.

Swissbit customers can rely on long-term availability due to a dedicated controlled Bill of Material (BOM) process that results in products with long lifecycles, reliability, endurance and longevity, even when running 24 hour / 7 day service cycles.

Mike Buffham, Global Head of Product & Pricing at Newark, said: “This new direct agreement with Swissbit is exciting because it expands our award- winning technology solutions product offering around industrial DRAM modules and Flash storage products.  We have listened to our customers, and delivering an extensively stocked Swissbit range of products enhances our global Semiconductor line card and makes it easier for our customers to access all the products they need in one place.”

“Newark has earned a global reputation for their innovative engineering platforms and on-line resources,” said James Alt, Head of Channel Sales North America. “The combination of these state-of-the-art engineering resources and collection of in-stock products enable Swissbit to pass on significant value to our customers and, at the same time, enable us to expand into new markets.”


About Swissbit AG
Swissbit, the largest independent industrial DRAM module and Flash storage product manufacturer in Europe, was created through a management buy-out from Siemens Memory Products in 2001.
With over 20 years of experience in the memory industry Swissbit has become a world class leader in technology supplying high quality, high reliability memory storage solutions in all of the established DRAM and Flash interfaces. Swissbit’s primary focus is on the demanding applications in the industrial Computer markets including Embedded Computing, Automation, Measurement, Communication, Network, Military, Aerospace, Transportation, Casino Gaming and Medical Equipment.

Swissbit AG Contact:
James Alt
Head of Channel Sales North America
1117 E. Plaza Dr.
Eagle, ID 83616
Tel. +1 (208) 258-6252


About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. It trades as Farnell element14 in Europe, Newark in North America and element14 across Asia Pacific. With sales last year of £968m, the Group is supported by a global supply chain of more than 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

Premier Farnell works with key strategic suppliers to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites, with customer support provided by degreed engineers. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources.

For news updates from Premier Farnell and element14 visit:
Premier Farnell News
Twitter -@element14news; @element14
YouTube –element14
Facebook –

Premier Farnell Key facts

  • Operations in 36 different countries
  • More than 4,300 employees
  • More than 3,500 leading suppliers
  • More than 500,000 products stocked with access to over four million more on demand
  • Leaders in providing information on REACH, Conflict Minerals and EU RoHSlegislation

For more information visit the website at Premier Farnell.

Global Contact:
Ken Leitch
Global Head of PR
Tel: +44 207 851 4145

Global PR Agency:
Darren Willsher/Andrew Hill
EML Wildfire
Tel: +44 208 408 8000

European Contact:
Jen Cooke
PR Manager, Europe and Global
Tel: +44 113 279 0101

APAC Contact:
Christina Loh
PR Manager, APAC
Tel: + 65 6671 8769

North America Contact:
William Polk
PR and Social Media manager
Tel: +1 773 907 5199

North American PR Agency
Allison Dreiband
Walker Sands Communication
Tel: +1 312 648 6010