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    Newark's new configurator enables engineers to seamlessly select and purchase 22mm Schneider Electric pushbuttons

    CHICAGO – November 28, 2012

    Newark, the leading distributor of electronic components and engineering solutions in the Americas and a business of Premier Farnell (LSE:pfl), today announced the launch of an easy-to-use, visual product configurator, designed to help engineers more easily find and purchase the complete line of Schneider Electric 22mm pushbuttons, pilot lights and selector switch assemblies, including contact blocks and legend plate accessories.

    Engineers can now visually select the right operator type from the configurator's guide, or upload their own parts list. In either case, the tool will then display all associated parts of the assembly, which can be sent directly to a shopping cart or saved as a PDF file.

    Matthew O'Kane, vice president of offer management and digitization at Schneider Electric comments, "Today's accelerating digital transformation is impacting all facets of our society, including the industrial automation industry, and the need for online product selectors and configurators is clearly evident. As such, we are committed to embracing this technological shift by providing industry-leading and app-based visual product configurators, as well as energy and cost-savings calculators in order to empower our customers to become more energy efficient as quickly and easily as possible. This effective collaboration with Newark to deploy this very innovative tool was refreshing and a testament to their commitment to enhancing and improving the customer experience."

    To learn how Newark is evolving and to join the conversation, visit https://www.element14.com/evolution

    About Newark

    Newark is a high-service distributor of technology products and engineering solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Newark is the trusted source to find the answers and parts they need to keep projects on the fast track, right from the start.

    Newark is the operating business of Premier Farnell plc (LSE:pfl) in North America and Mexico.

    For news updates from Newark visit:

    Newark Press Contact

    Janice Fleisher