Newark Announces Premier Farnell's Live EDGE 2008, its $100,000 International Challenge in support of Green Design
CHICAGO-May 6, 2008
Trees planted world-wide to celebrate launch of the this year's challenge which includes a second category for students
Premier Farnell plc (LSE:pfl), the leading multi-channel, high service distributor and its companies (Newark, Farnell, Premier Electronics, CPC, Farnell-Newark and MCM) today launched its international competition Live EDGE – Electronic Design for the Global Environment, now in its second year. The competition is designed to provide a forum where electronic design engineers and students can design products that are environmentally-friendly through the use of electronic components.
Registration for news, updates and activities begins on May 6, 2008 via the Live EDGE website at www.live-edge.com or on the Live EDGE Design Challenge group on Facebook. The Live EDGE website will soon feature social networking tools and a community forum for engineers to share and develop ideas.
Entries can be submitted between October 1, 2008 and January 31, 2009. Judging will start on February 1, 2009 and winners will be announced on April 2, 2009. The competition is open to anyone aged 18 or over.
Electronics engineers, students and inventors around the world are invited to submit designs for an innovative product that utilizes electronic components and has a positive impact on the environment, for example by increasing energy efficiency or reducing carbon emissions. Full details are available at: www.live-edge.com.
The winning entrant for both the full-time student and the general/open category will receive a cash prize of $25,000 as well as design support package valued at an additional $25,000 to move their design towards production. The support package will include the services of an electronic design consultancy to help develop the design to prototype stage, assistance with legal matters and IP registration, some marketing and publicity, as well as Premier Farnell's help in securing investment funding. The Group will actively market the end product to millions of customers globally through their leading edge website, catalog and direct marketing.
In addition, up to 3 entrants for the full-time student category and 3 entrants for the general/open category will be eligible for 'honorable mentions', each receiving a cash prize of $5,000.
A prestigious and influential panel of judges from around the world will be announced in June 2008. It will feature a mix of innovators, engineers, entrepreneurs, academics, industry leaders and environmental campaigners; it will be chaired by Sir Peter Gershon, who chaired last year's event, and he will be joined by John Noble, last year's winner from Malaysia who is enjoying Premier Farnell's support currently to take his unique energy- saving product to market.
Reflecting the environmentally-friendly theme of the competition, Live EDGE will be largely web-based to avoid international travel and transportation. For example, the judges will confer online and it will be possible to view the award ceremony from the competition website.
"The Earth is facing environmental threats on an unprecedented scale and by unleashing the creativity that exists within the electronics industry, we can make a positive difference to these global challenges," said Harriet Green, CEO of Premier Farnell, plc. "Our first Live EDGE had over 3,500 registrants from over 102 countries last year, providing electronics design engineers the opportunity to have a true impact on our future and see their vision become a reality. We have listened to the feedback from last year's entrants and believe this year's challenge will be even better, particularly by embracing the enormous role that universities and today's students will play in our future. Live EDGE has truly become a unique design challenge for the world, as we see our future in the designs of our electronic design engineers."
About Newark
Newark, a subsidiary of global distributor Premier Farnell Ltd, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.
Visited by thousands of engineers and electronics buyers each week, Newark's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.
In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.
With multiple sales channels, customers do business with Newark through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.
Newark's parent company, Premier Farnell Ltd, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newarkinone.com.
© Copyright 2007. Newark is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.