Press Releases

New Atmel SAMA5D3 Xplained Board from Newark element14 Enables Fast Prototyping and Evaluation

Feature-rich, easy-to-use, low-cost ARM MPU kit extends Atmel Xplained concept with Arduino shield-compatible expansion headers for the industrial, consumer and IoT markets

February 25, 2014 – CHICAGO – Newark element14 and Atmel today announced the launch of Atmel's new SAMA5D3 Xplained evaluation kit, a low-cost fast prototyping and evaluation platform for microprocessor-based design.

The board, which is based on Atmel’s SAMA5D3 ARM® Cortex®-A5 processor-based MPU, comes with a rich set of ready-to-use connectivity and storage peripherals, along with Arduino shield-compatible expansion headers for easy customization. A Linux distribution and software package also enables rapid software development. The board is a perfect target for headless Android, too.

"Our partnership with Newark element14 on the development and manufacturing of this kit and its first set of expansion boards enables engineers from all communities to build applications requiring rapid prototyping and evaluation for their MPU designs," said Jacko Wilbrink, Sr. Marketing Director of Microprocessors, Atmel Corporation. "Offering features such as mid-range graphical user interfaces, capacitive touch capability, wired and wireless communication, free-of-charge Linux distribution and Qt developer's kit, we're incredibly proud of this newest member of the Xplained family."

"Atmel's ARM Cortex-A5 processor-based MPUs deliver balance in a rich set of devices and ultra low power consumption that meet your every industrial design need," said David Shen, Chief Technology Officer at Newark element14. "This new Atmel Xplained kit, in addition to our soon-to-be-available expansion boards which will add more capabilities to the SAMA5D3 platform, will be very helpful to professional engineers as well as makers, hobbyists, educators and students, both within and outside their main employment."

The SAMA5D3 series is ideal for wearable computing and mobile applications where low power and a small footprint are critical.

The SAMA5D3 Xplained features:

  • Atmel's Xplained hardware platform for evaluation and rapid prototyping
  • Fully documented and readily available Cortex-A5 based MPU solution
  • Rich set of peripherals, specifically on connectivity
  • USB power (no need for power adaptor)
  • Flexibility – Arduino-compatible connectors, enabling the user to leverage the extensive Arduino shields ecosystem
  • Open Source hardware – All design files available; easy to reuse in customer projects
  • Software package with drivers and examples for bare metal developers
  • Qt developers kit and Linux distribution free of charge

The SAMA5D3 Xplained is priced at USD $79 and will ship in mid-March 2014 from Farnell element14 in Europe, Newark element14 in North America and element14 in APAC. Pre-registration for the product can be done at www.element14.com/sama5d3.

The new kit is the latest in Newark element14's diverse variety of solutions ranging from starter kits to complete development boards, including the newest releases and exclusive bundles. For more information on dev kits visit Newark element14’s dev kit HQ.

"We are excited about the accelerating demand for embedded control development platforms and especially value our continued partnership with Atmel for providing turnkey power solutions for their broadly deployed SAMA5 and SAM9 MPUs," said Mark Cieri, Vice President of Sales and Marketing at Active-Semi. "Atmel's new SAMA5D3 Xplained evaluation kit focuses on enabling designers with a low-cost, fast prototyping platform across a wide breadth of customer MPU-based applications, and our Atmel-optimized ACT8865 and ACT8945A PMIC power devices play a key role by reducing board size and design complexity."

Ends

Editor's Note: Additional Quote

Through our ongoing emphasis on long-term product support and providing the embedded market’s broadest product portfolio, Micron is committed to optimizing our customers' designs and protecting their investments. Our collaboration with Atmel underscores that commitment through the development of solutions like the SAMA5D3 Xplained board, which shortens customers' time to market.

Jeff Bader, Vice President of Embedded Solutions Marketing for Micron

About Atmel

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets. Atmel® is a registered trademark of Atmel Corporation. ARM® and Cortex® are registered trademarks of ARM Ltd.

For more Atmel information, visit:
Atmel ARM Cortex A5 Solutions: www.atmel.com/Microsite/sama5d3/default.aspx
Atmel Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

About Newark element14

Newark element14 is a high-service distributor of technology products and engineering solutions for electronic system design, maintenance and repair. Newark element14 brings together the latest products, services and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Newark element14 is the trusted source to find the answers and parts they need to keep projects on the fast track, right from the start. Newark element14 is the operating business of Premier Farnell plc (LSE:pfl) in North America.

For news updates from Newark element14 visit:

For additional information:

European Contact:
Jen Cooke
PR Manager, Europe and Global

+44 (0) 113 279 0101
jcooke@premierfarnell.com

APAC Contact:
Christina Loh
Communications, APAC

+65 6671 8769
cloh@element14.com

Ken Leitch
Global Head of PR
Premier Farnell

+44(0) 207 851 4145
KLeitch@premierfarnell.com

EU PR Agency
Darren Willsher/Andrew Hill
EML Wildfire

+44 (0) 208 408 8000
element14@emlwildfire.com

North America contact:
William Polk
PR and Social Media Manager

Newark element14
773-907-5199
wpolk@newark.com

Allison Dreiband
Walker Sands Communications

Newark element14
312-648-6010
allison.dreiband@walkersands.com