Press Releases

Altera signs distribution agreement with Newark element14

CHICAGO – NOVEMBER 20, 2009

Newark element14 offers Altera's programmable solutions and introduces an online Altera community to support products including the new Cyclone IV FPGA family through element14

Committed to offering design engineers the newest technologies first, leading multi-channel electronics distributor Newark element14, part of the global Premier Farnell Group, has signed a franchise agreement with Altera Corporation, to supply their FPGA and CPLD devices, the latest development kits and the Quartus® II design software in North America.

This agreement follows recent signings with Premier Farnell for its European and Asia Pacific regions, who have executed multi-channel marketing plans leveraging local sales support and inventory on Altera's latest products.

"We believe Newark element14 will help us reach new design engineers with our latest programmable technologies. This new partnership is important to us to capitalize on the increasing demand Altera has seen for its latest FPGA families such as Cyclone IV and Stratix IV," said Steve McMinn, vice president, worldwide channel sales, Altera.

In support of Altera's recent launch of its Cyclone IV family, a dedicated engineering community has been created online within element 14 at http://www.element-14.com/cycloneiv offering free software, and Web 2.0 tools to enable designers to discuss the technology with colleagues around the world. element14, together with Altera, will be hosting a webex event on November 25 at 3pm GMT, to discuss the new Cyclone IV FPGA family. Engineers are invited to register their attendance at element14. A replay of the event will also be available following the sessions. element14 is an innovative technology portal and collaborative community for electronic design engineers that was launched in June at element14

"Utilizing the phenomenal power of our collaborative element14 community, designer engineers can learn how to incorporate Altera's industry leading, innovative devices into the early concept stage of a new design," commented Laurence Bain COO Premier Farnell and President of Newark element14. "And with Altera's world-class products and our broad reach to design engineers globally in key industries like medical, alternative energy and the military, it is possible to accelerate the use of programmable logic into new and exciting applications. We are confident that we will achieve the same success in the Americas as we continue to do in the rest of the world."

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14