Press Releases

Premier Farnell's new CAD tool interface, DesignLink, enables electronic design engineers to find and specify millions of parts directly from within the design environment

London - June 5, 2009, Premier Farnell plc (LSE:pfl)

CAD tool vendors invited to partner with global electronics distributor to provide this benefit.

Premier Farnell plc the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, has introduced DesignLink, a new web service environment that provides an electronic interface to major CAD (Computer Aid Design) tools. This will allow electronic designer engineers to immediately search and find parts from within their CAD design environment without ever having to leave it.

Developed in close collaboration with EMA, the developer of Component Information Portal (CIP), a bridge software to Cadence's OrCAD CAD tool, the new Coupling Interface allows the designer to take the manufacturer's data and use it directly in their schematic design instead of the having to research them via the web; they can also be sure that they are using active parts and then simply import part attributes into the design or local parts database. The coupling interfaces directly with the Premier Farnell companies' websites in 40 different countries giving access to over 4,000,000 items from 3,500 leading manufacturers, all with data and pricing in local language and currencies, and further underpins the distribution group's commitment to understanding the needs of its design engineering customers and delivering leading edge solutions. The Group's strategic direction has seen it focussed on providing products, information, software and services to meet the needs of electronic design engineers globally and DesignLink represents another major advance.

Randall Restle, Director of Global Technical Marketing, said: "This new capability maps out the future of integration in the design cycle. Our customers are the same as those of the CAD vendors and DesignLink will allow us to support them better in the early stages of the design cycle. It seamlessly links everything together; allowing a designer to see what parts can fit his design by part or keyword search. He can then check availability for next day delivery without ever having to leave his design environment – it integrates our product database right into the design environment. We invite CAD tool developers to get in touch so we can help them to integrate our extensive product database into their CAD tools. Our beta testing has indicated that designers love this product and it will become a key "must have" during CAD tool choice."

Premier Farnell invites all manufacturers of CAD tools to contact them directly to discuss implementing the DesignLink interface with their design environment. The Group will be rapidly increasing their global capability to interface with a wide range of CAD platforms this year as they expand their support to meet the unique needs of their electronic design engineering customers. Whether CAD tool manufacturer or electronic design engineer, to learn more about this exciting new development, e-mail DesignLink@premierfarnell.com.

element14, a new technical portal and community for design engineers, provides a unique platform from which to launch new design tools and reach millions of electronic design engineers world-wide. A range of CAD Tools for electronic design engineers will also soon be available on element14. To follow or comment on this latest innovation visit www.element-14.com.

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14