Press Releases

Newark element14 introduces TechCast product training to expedite design engineers' use of newer and complex electronic technologies

FEBRUARY 12, 2009, CHICAGO

Committed to bringing electronic engineers the newest technologies first, leading multi-channel electronics distributor Newark element14, part of global Premier Farnell, announced today that it has launched a library of TechCast® trainings to help designers get up to speed on newer and more complex solutions from top manufacturers, including Analog Devices, Cypress, Freescale, Linear Technology, National Semiconductor, Texas Instruments and Tyco Electronics.

TechCast trainings are located on Newark element14's homepage under "Useful Tools" at http://www.newark.ca Newark selects which key solutions to include, and then either collaborates with its suppliers to develop the content or produces original material itself, based on application notes and datasheets. Following best practices, each module is presented in a uniform power point format, with or without audio, and typically takes 10 to 20 minutes, depending on the complexity of the solution. New modules are added weekly to the library.

A link listing all products discussed is also available within each training module. A dynamic link for each part takes the user directly to a Newark element14 product detail page with specifications, datasheet and a shopping cart to expedite purchasing.

"As electronic components are getting more and more complex, there is a real need for fast and easily accessible training," comments David Shen, Senior VP & Global Head of Technical Marketing, Premier Farnell. "TechCast product training is a part of our global initiative to provide design engineers with the technical information they need from multiple channels."

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14