Press Releases

TI launches new low-cost DaVinci™ processor, evaluation module through Newark element14

CHICAGO-SEPTEMBER 12, 2007

New design solution to enable HD in low-power consumption applications available at www.newark.ca

Newark element14 (www.newark.ca), part of the global Premier Farnell Group, and a leading multi-channel, high-service electronics distributor supporting millions of engineers and purchasing professionals across the Americas, is pleased to announce that it will be among the first suppliers to stock Texas Instruments’ (TI) new DaVinci™ digital media processors with ARM host control and complete development tools, developed to meet the growth in portable, high definition (HD) video applications.

More than enabling HD video, the new processor provides double the battery life of today’s HD products. Ideal for low-power applications such as digital and IP video cameras, digital photo frames and video baby monitors, the processor consists of an integrated video processing subsystem (the same as on all DaVinci devices), an MPEG-4-JPEG co-processor, an ARM926EJ-S core and peripherals.

Applications such as medical imaging products, ultra-low-cost digital video recorders and portable test equipment will also benefit from the use of this technology.

The corresponding development tools, the DM355 Digital Video Evaluation Module, will help designers quickly and easily create low-cost portable, digital video devices with video capability. Coupled with the tools and support included in the full DaVinci technology portfolio, product designers can save months of time.

“We’re pleased to be among the first distributors to offer design engineers a low-cost, low-power solution to add HD video functionality, comments Paul Buckley, Senior VP, Product and Supplier Marketing, Newark element14. Our customers can continue to expect to find the latest technology products on our website.”

Application notes and full details are located at www.newark.ca/ti. Customers can place their orders now for the DM355 Evaluation Module, or request email notification when stock arrives in early October.

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14