Press Releases

USA-based distributor Newark opens Sydney office to support Australia and New Zealand Electronics Industry

SYDNEY & CHICAGO, 3rd, August, 2007

Newark element14, a company of global Premier Farnell plc, and a leading distributor of electronic components in the Americas, announces the launch of its new operation based out of Sydney, Australia to support the ongoing needs of local electronic design engineers and manufacturers.

"The launch of Newark element14 in Australia and New Zealand continues to enhance Premier Farnell's ability to service the global electronic design engineering segment." commented Harriet Green, Chief Executive Officer, Premier Farnell. "Because the web is such a critical tool for our target market, we're introducing two powerful new sites that meet their need for speed of response, quality of information and ease of search."

Newark element14 in Australia and New Zealand are strictly web-based businesses, whilst its sister company, Farnell, will continue to operate in these markets as a high-service distributor. The websites (http://au.element14.com/) for Australia and (http://nz.newark.com/) for New Zealand each offer 130,000+ products from over 350 leading electronics manufacturers � which are available for delivery from the US to the customer in 3-5 days.

"The product offering of Newark element14 Australia and New Zealand has been carefully selected to minimise potential shipping delays due to weight or legal reasons," said Terrance Cheers, Marketing Director of Newark element14 in Australia and New Zealand. "Customer service will be local, which is a unique advantage over other web-based distributors."

With all pricing and ordering in US dollars, the websites' advanced functionality allows engineers and component buyers to search by part number or description, evaluate products and buy - via one seamless platform. Whilst freight is in addition to the cost of the components, Newark element14 offers competitive volume pricing for small quantity orders, so the total cost of acquisition is still cost-effective.

To celebrate the launch of Newark element14's first operation outside of the Americas, Newark element14 in Australia and New Zealand is giving away a $2,000 Westfield's shopping voucher. All customers who place an online order between now and September 30th, 2007 will be automatically entered into the draw for a chance to win. Full details are available at http://au.element14.com/ and http://nz.element14.com/.

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14