Press Releases

Analog Devices Interactive Catalog Launched by Newark element14

CHICAGO-May 22, 2007

i-catalog's advanced functionality makes it easy to search, find and buy electronic parts

Newark element14, a business of global distributor Premier Farnell plc, and one of the leading distributors of electronic components, test equipment and RoHS compliant solutions in the Americas, announces the launch of a new interactive online catalog featuring products from Analog Devices, the world's leading manufacturer of analog, digital and mixed signal semiconductors.

Located at www.newark.ca/analog the 24-page catalog showcases over 1,300 new technology and popular products from Analog Devices. The catalog's advanced functionality allows engineers and component buyers to search by part number or description, evaluate products and buy in one seamless platform. Technical articles, application notes and 11 hours of Blackfin tutorials can also be accessed at this site.

"In addition to Analog Devices, we have four other interactive catalogs available at www.newark.ca/ecats" commented Susan Fischer, Newark element14 Senior Vice President, Marketing and eCommerce. "Each is focused around a different product category: test & measurement, semiconductors, power solutions and safety. Judging by the favorable reaction we've had from customers since we launched our first interactive catalog last year, we expect to add many more titles."

In support of its customers and the environment, Newark element14's parent company, Premier Farnell, has also launched a major $100,000 international design competition called "Live Edge" Electronic Design for the Global Environment. Full details are available at www.live-edge.com/info.

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14