Press Releases

Cypress Semiconductor and Newark element14 sign agreement to distribute PSoC® devices.

CHICAGO and SAN JOSE, April 12, 2007

Newark element14 to Help Cypress Grow Customer Base for Programmable Products

Newark element14, one of the leading distributors of electronic components, test equipment and RoHS compliant solutions in the Americas, and a subsidiary of global distributor Premier Farnell, announced today that it has signed a franchise agreement with Cypress Semiconductor Corp. (NYSE:CY) to introduce design engineers to the manufacturer's PSoC� (Programmable System-on-Chip�) mixed signal arrays, USB controllers, and timing solution products.

"We are especially pleased to offer design engineers Cypress's unique PSoC� devices," said Jeff Shafer, Senior Vice President of Product Management at Newark element14. �A single chip can integrate as many as 100 peripheral functions with a microcontroller. That can save significant design time, board space, power consumption and system costs for a wide range of consumer, automotive and industrial applications."

Newark element14's selection of Cypress products can be viewed at www.newark.ca/cypress.

"We are very excited to add Newark element14 to our distributor line-up," said Phil DeMarie, vice president of Distribution Sales for Cypress. "Newark element14 has developed a reputation for aggressive marketing and excellent customer service, and we anticipate that they will play a big part in helping us reach our goal of 20,000 customers for programmable products."

About Newark element14

Newark element14, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.

Newark element14's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.

© Copyright 2007. Newark element14 is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.

About Newark element14