Newark element14 Raises Bar for Electronics Catalogs. Again.
Chicago, IL (September 2, 2003)
Redesigned Catalog 121 satisfies customer demand for more products, information
Newark element14, a business of global Premier Farnell plc (NYSE:PFP, LSE:pfl) and the #1 small-quantity distributor of electronic components and test equipment in North America, today announced the release of its Catalog 121, redesigned to help design engineers, purchasing agents and maintenance professionals make faster and more informed buying decisions.
A pioneer in electronics distribution, Newark element14 (formerly Newark Electronics) has set the standard for catalog excellence for nearly 75 years. The inaugural book under the Newark brand, the 2448-page Catalog 121 boasts 50,000 new products, providing one comprehensive source for the broadest selection of electronics in the industry.
New features of Catalog 121 include:
Stock numbers of 50,000 new products printed in blue for easy identification
Color-coded master index to identify products and manufacturers
Whiter paper and an easier-to-read typeface
Ten product categories separated by tabs and section indexes
"Catalog 121 is the result of extensive customer research and input," said Jake Ring, senior vice president marketing Americas, Newark element14. "From the expanded product offering to the detailed information and helpful lookup tools between its covers, Catalog 121 is a comprehensive, easy-to-use resource," Ring concluded.
This catalog redesign rounds out a year of accomplishments for the distributor, which launched its new identity, Newark element14, and celebrated the largest product expansion in its history.
The Newark element14 catalog is available now, at no charge, from www.newark.ca or by calling 1.800.4.NEWARK (463.9275). The distributor's complete product database offers millions of electronic products in addition to those found in the catalog, and can be accessed online.
About Newark element14
Newark element14, a subsidiary of global distributor Premier Farnell Ltd, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.
Visited by thousands of engineers and electronics buyers each week, Newark element14's RoHS Express site at www.element14.com/community/community/legislation provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.
In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark element14 provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.
With multiple sales channels, customers do business with Newark element14 through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.Newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark element14 also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.
Newark element14's parent company, Premier Farnell Ltd, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.Newark.com and www.premierfarnell.com. Also, you can reach Newark element14's media contact, Janice Fleisher, at 773.907.5941 and at jfleisher@Newark element14inone.com.