Engineers and electronics buyers to benefit from major website improvements at
Search enhancements and product page redesign simplifies and speeds results for electronics distributor's customers
CHICAGO – April 10, 2012 - Newark element14, a business of Premier Farnell (LSE:pfl) and the leading distributor of electronic components and engineering solutions in the Americas, announced today a rollout of key search improvementsas part of a major initiative to provide engineering and procurement professionals with an industry-leading online experience.
Some of the highlights of the website upgrade include:
- Significant performance upgrades to the search engine
- Relevancy ranking with the best product matches shown first
- Visibility of up to twenty product attributes applicable to user’s search
- “Share this page” functionality on product pages
- Filters are all displayed together and remain visible on every search page
- Minimum and maximum range selectors are included in the parametric search
- Product results can be shown by product family
“We’ve used our customers’ feedback as our starting point, and layered on more improvements to exceed their expectations,” commented Quintin Komaromy, Senior VP, Marketing, Newark element 14. “Our website now offers a much faster and easier user experience and we’ll be introducing even more upgrades in the near future.”
Website improvements are just one of the enhancements that Newark element14 is making as it transforms into a global source that provides complete engineering solutions. Recently, the distributor launched the industry’s first customizable online electronics catalog and an exact tax and freight displaythat appears before an order is placed.
Newark/element14is a high-service distributor of technology products and engineering solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering communitywhere purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Newark/element14 is the trusted source to find the answers and parts they need to keep projects on the fast track, right from the start.
Newark/element14 is the operating business of Premier Farnell plc (LSE:pfl) in North America and Mexico.
For news updates from Newark element14 visit:
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Facebook – www.facebook.com/element14page
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