NEWARK TAKES HOME 10 NEDA CHANNEL MARKETING AWARDS
Chicago-based electronics distributor wins in all categories, receives the most awards
CHICAGO NOVEMBER 5, 2009 – Newark, part of the global Premier Farnell Group, and a leading multi-channel, high-service electronics distributor supporting millions of engineers and purchasing professionals across the Americas, is pleased to announce that it has received 10 Channel Marketing Awards from the National Electronic Distributors Association (NEDA), for the creativity and effectiveness of its marketing communications.
The awards were presented at the 2009 NEDA Executive Conference in Chicago on November 2. Newark received 5 Platinum Excellence Awards for its advertising campaign, integrated marketing, corporate newsletter and corporate capabilities brochures. Another five Gold awards were captured in the categories of full page image advertising, co-op advertising, corporate newsletter, web promotion and industry advocacy.
All of Newark's marketing communications are developed and created in-house.
Over the last seven years Newark has received a total of 77 Channel Marketing Awards, more than any other entrant.
“Our market-leading suppliers depend upon us to create demand, and we are honored to be recognized by our industry for creating compelling communications that differentiate our brand,” said Alisha Mowbray, Senior VP Marketing, Newark. “These awards are also a testament to our high performance culture, which is dedicated to excellence in every area.”
Newark, part of the global Premier Farnell Group, and a leading multi-channel, high-service electronics distributor supporting millions of engineers and purchasing professionals across the Americas, is known for offering the broadest selection of components and test equipment from 440+ top manufacturers. With multiple sales channels, customers do business with Newark through contact centers, a local branch network, field sales force and a world-class website at www.newark.com that offers exclusive tools to manage, track and review purchases, quotes and invoices online. Committed to innovation and reducing its environmental impact, Newark has been making a difference in the electronics industry for 75 years.
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