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Press Releases
Analog Devices Interactive Catalog Launched by Newark
i-catalog�s advanced functionality makes it easy to search, find and buy electronic parts
CHICAGO-May 22, 2007 — Newark, a business of global distributor Premier Farnell plc,
and one of the leading distributors of electronic components, test equipment and RoHS compliant solutions in the Americas, announces the launch of a new interactive online catalog featuring products from Analog Devices, the world's leading manufacturer of analog, digital and mixed signal semiconductors.
Located at www.newark.com/analog the 24-page catalog showcases over 1,300 new technology and popular products from Analog Devices. The catalog's advanced functionality allows engineers and component buyers to search by part number or description, evaluate products and buy in one seamless platform. Technical articles, application notes and 11 hours of Blackfin tutorials can also be accessed at this site.
�In addition to Analog Devices, we have four other interactive catalogs available at www.newark.com/ecats" commented Susan Fischer, Newark Senior Vice President, Marketing and eCommerce. �Each is focused around a different product category: test & measurement, semiconductors, power solutions and safety. Judging by the favorable reaction we�ve had from customers since we launched our first interactive catalog last year, we expect to add many more titles.�
In support of its customers and the environment, Newark�s parent company, Premier Farnell, has also launched a major $100,000 international design competition called �Live Edge� � Electronic Design for the Global Environment. Full details are available at www.live-edge.com/info
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