NEWARK INONE RAISES BAR FOR ELECTRONICS CATALOGS. AGAIN.
Redesigned Catalog 121 satisfies customer demand for more products, information
Chicago, IL (September 2, 2003) — Newark, a business of global Premier Farnell plc (NYSE:PFP, LSE:pfl) and the #1 small-quantity distributor of electronic components and test equipment in North America, today announced the release of its Catalog 121, redesigned to help design engineers, purchasing agents and maintenance professionals make faster and more informed buying decisions.
A pioneer in electronics distribution, Newark (formerly Newark Electronics) has set the standard for catalog excellence for nearly 75 years. The inaugural book under the Newark brand, the 2448-page Catalog 121 boasts 50,000 new products, providing one comprehensive source for the broadest selection of electronics in the industry.
New features of Catalog 121 include:
- Stock numbers of 50,000 new products printed in blue for easy identification
- Color-coded master index to identify products and manufacturers
- Whiter paper and an easier-to-read typeface
- Ten product categories separated by tabs and section indexes
"Catalog 121 is the result of extensive customer research and input," said Jake Ring, senior vice president marketing Americas, Newark. "From the expanded product offering to the detailed information and helpful lookup tools between its covers, Catalog 121 is a comprehensive, easy-to-use resource," Ring concluded.
This catalog redesign rounds out a year of accomplishments for the distributor, which launched its new identity, Newark, and celebrated the largest product expansion in its history.
The Newark catalog is available now, at no charge, from www.newark.com or by calling 1.800.4.NEWARK (463.9275). The distributor's complete product database offers millions of electronic products in addition to those found in the catalog, and can be accessed online.
Newark, a subsidiary of global distributor Premier Farnell plc, is North America's leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant parts and information. RoHS is the acronym for the European Union's Restrictions of certain Hazardous Substances directive, which took effect July 1, 2006.
Visited by thousands of engineers and electronics buyers each week, Newark's RoHS Express site at www.newark.com/rohs provides critical information to help companies transition to compliance, including: the latest news, on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws.
In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark provides a unique range of value-added services at no charge, including, RoHS Bill of Materials updates, eProcurement implementation and support, and automatic re-reeling for components.
With multiple sales channels, customers do business with Newark through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.newark.com. The holder of a General Services Administration schedule (#GS-06F-0044M,) Newark also supports federal government customers through a dedicated website, www.teamgov.com, and a specially trained team of representatives.
Newark's parent company, Premier Farnell plc, is a leading global marketer and distributor of electronic, maintenance repair and operations (MRO) and specialist products and services, trading in more than 100 countries with a database of 2 million customer contacts. For general information, visit www.newark.com and www.premierfarnell.com. Also, you can reach Newark's media contact, Janice Fleisher, at 773.907.5941 and at firstname.lastname@example.org.
© Copyright 2007. Newark is a service mark of Premier Farnell Corp. All other trademarks, product or service names displayed in this release, registered or unregistered, constitute the intellectual property of their respective holders.